Semiotics and Visual Communication Research Lab - SVCRLab (Cyprus University of Technology)

Research Infrastructure (RI) Name: Semiotics and Visual Communication Research Lab - SVCRLab (Cyprus University of Technology)

Website: http://www.svclab.com/
Mission: To promote research, theory, art and graphic design practice, as well as explore the role and application of Semiotic theories in the making of creative and effective messages within the context of Visual Communication. Image, text/typography and sound—usually present in much graphic communication, multi-media, film, video and motion—interact with one another and each term contains and encompasses the other two terms. The SVC Lab aims to investigate and establish research and evaluation methodologies that examine this triangular relationship within the broad theme of creative Visual Communication, Art and Design, Typography, Semiotics and Social Engaged Design. Our lab also aims to provide a platform for exploring, contributing and embracing ideas that encourage research and design practice in the context of Semiotics, Social Engaged Design and Visual Communication
Objectives:
- Semiotics & Visual Communication: Application of Semiotic theories in the making of effective messages within the context of social or commercial Visual Communication.
- Eye-Tracking & Visual Communication: Scientific evaluation of screen or print applications using eye-tracking: where and for how long do readers look on screen or paper, for example on web-sites, advertisements, on-line applications, magazines, books viagraprixfr.com etc. Legibility and scientific evaluation of typefaces, micro-typography and graphic design factors that affect eye-movement and navigation.
- Typography & Graphic Communication: Typographic and Graphic Communication consultancy, research and design for print or screen applications.
- Education & Visual Communication: Promotion and organization of educational conferences, seminars, workshops and exhibitions within the field of Semiotics and Visual Communication.
- Graphic Fine Arts Practice: The use of Image, Text/Typography and Sound in the context of Fine Art.
- Social Engaged Design: The lab explores the relationship between design, visual communication and social change. Social engaged design built its acts on a nonstop evolving hybrid society and on the understanding of public needs.
- Collecting and Archiving history: Cultural Heritage Preservation and Promotion of Visual communication in Cyprus through the Graphic Design of printed matter
Research Services provided:
Consultancies for Semiotics and Visual Communication, Advertising, Graphic Design and Typography
Main Equipment used:

- Eye-tracker
- MAC computers
- Digital Duplicator

Research Category:	Humanities and Arts - Collections - Research Archives
RI Main Priorities:	- Data Gathering - Printing and post production equipment - Graphic Design
Hosting Legal Entity:	Name: Semiotics and Visual Communication Research Lab Acronym1: SVCRlab Address: Vasiliou Makedonos street, Platia Iroon, Lemesos, Cyprus Post: P.O. Box 50508, 3606 Lemesos, Cyprus Telephone Number: +35725002314 Website: www.svclab.com Email address: evripides.zantides@cut.ac.cy
Equipment of RI (and its Labs if applicable)	- Eye-tracker - MAC computers - Digital Duplicator
RI Contact Person:	Name: Evripides Zantides Title: Associate Professor Address: P.O. Box 50508, 3606, Lemesos, Cyprus Telephone Number: +35725002223 Email Address: evripides.zantides@cut.ac.cy
For more information regarding the RI (and its Labs if applicable) please click the attachment below.